Tarra came to us when she evolved into her next level; having shape-shifted her service offerings and positioning, she outgrew her previous branding and the way she was packaging and presenting her identity in the world. This branding captures Tarra’s evolution through highly customised branding assets; signature illustrations, icons and a clean yet signature look and feel across all touch-points. The website experience is simple yet feels immersive - a glimpse into Tarra’s own world - using videography to begin the story and positioning the menu items as the choice of pathways.