Talk about a shutdown. Whilst I needed to nurse my bruised ego for a while, I realised that this was the best feedback I had ever gotten. He was right. I was hell-bent on being “perfect” in-front of that lens, that I forgot to include other parts of my personality, the parts that make me relatable and “human”. 

I re-did my whole showreel. I thought long and hard about my brand personality, the audience I was speaking with and what my brand really stood for. I included bloopers, fun scenes of me interacting and participating in different activities and lots of my true personality. It was only then that I scored some dream opportunities; a travel show on Foxtel, a spot on a Channel 10 morning show and TV commercials. 

From there, I landed a job teaching budding TV Presenters at an organisation in Melbourne for 7 years. 

The point of me sharing this is; I see what I did “wrong” happening so often. As soon as a lens is placed in-front of us, most of us freeze up, get self-conscious and disconnect from the emotion of our material. So we avoid it. It becomes too daunting and completely out of comfort zone. 

Yet, video is one of the most effective ways of connecting with our clients - when done well. More and more stats are being revealed that video coverts 70% higher than photo and text. Social media platforms are also prioritising the circulation of videos over any other content.