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CLIENT

Alex Tullio

PROJECT SCOPE
Personal Branding Audit
Image Development
Branding Design
Website Design
Photography
Videography
LOCATION
Melbourne, Australia

THE VISIONARY

With the title of ‘Chief Evolution Officer (CEO), Alex Tullio has an extensive portfolio of experiences and qualifications, Alex Tullio is the results oriented change - agent that entrepreneurs turn to, to develop a hugely successful business that is authentic to their values and vision.She is a challenger of the status quo, her honest, direct and inspiring authentic approach helps entrepreneurs re-connect with their vision or philosophy to develop the confidence and strategic plan to bring to life their business dreams.

THE BRAND VISION

A clear distinction between masculine and feminine elements is represented through this concept; together with the notion of structure and flow, feminine and masculine. The strong and sharp edges of the letter ‘A’ against the ‘roughness’ of the brush stroke creates a bold and powerful logo that is ‘brave’ and is outside the box. The signature mark matches the roughness and organic brush stroke within the logo - direct connection. The minimal sans serif font used for the name creates a balance with the already dynamic nature of the logo.

PRIMARY COLOURS

CLIENT JOURNEY

After 20 years in corporate - sitting on the high-level executive board team of one of Australia’s major banks, Alex Tullio did the unthinkable - she let go of her high-flying career, with major perks - to go out on her own. 

So we got working to create the branding and identity of her new venture. 

So what does she do now? She is a “Chief Evolution Officer” (CEO).

With an extensive portfolio of experience and qualifications, Alex Tullio is the results oriented change-agent that entrepreneurs turn to, to develop a hugely successful business that is authentic to their values and vision. 

As a challenger of the status quo, her honest, direct and inspiringly authentic approach helps entrepreneurs and leaders re-connect with their vision or philosophy to develop the confidence and strategic plan to bring to life their business dreams to life. 

Alex is the missing piece of any entrepreneur and leader’s support team; especially those that are consumed by day to day activities and have lost their connection to their bigger cause. 

Most businesses and leaders fail because they don’t have strong foundations or an environment that sets them up for success. Alex breaks down these barriers; connecting her clients with their vision, showing them how to leverage their superpower strengths, and liberating them from the trap of trying to control everything.

She is a maverick that quickly and easily identifies problem areas and implements individualized long-term solutions that greatly improve the foundation of the business; it’s culture, systems, processes, bottom line and ultimately the confidence and spark of its leader. 

Her logo and business design vision is a direct reflection of Alex’s flamboyance - it’s a middle finger up to the conformity of corporate - an environment that really challenged her ability to be an individual. 

Her logo and branding is brave - bold - and truly captures the essence of who she really is. 

This is a woman to watch. 

  • Click here to see more of Alex Tullio's photography.
  • Click here to see Alex Tullio's videography.

When I knew I was ready to embark on my next chapter, leaving the world of corporate behind and starting my own business, I knew there was no-one else I would rather have on my team.

Working with Colette and her team has been brilliant. Not only do you feel like you are in the hands of absolute professionals, you also feel like you are one of the family. Every step of the way, I have felt that Colette and her team have been totally invested in my success.

The quality of the service and the work produced for me is incredible. 

My whole brand is so authentic to me, and totally different from the norm. If you want something predictable and safe, these guys are not for you. If you want something that is unique, unexpected and world class – then you definitely want this team of superstars on your side! 

This whole experience has been life changing - I feel like who I was always meant to be - and as a result, I have the confidence to build a world class business from scratch. 

This is just the beginning and I can’t wait for what’s to come.

ALEX TULLIO | CEO - CHIEF EVOLUTION OFFICER

VIEW MORE OF OUR WORK

Alex Tullio

PROJECT DETAILS
Personal Branding Audit
Image Development
Branding Design
Website Design
Photography
Videography
PROJECT DETAILS

  • Click here to see more of Alex Tullio's photography.
  • Click here to see Alex Tullio's videography.

When I knew I was ready to embark on my next chapter, leaving the world of corporate behind and starting my own business, I knew there was no-one else I would rather have on my team.

Working with Colette and her team has been brilliant. Not only do you feel like you are in the hands of absolute professionals, you also feel like you are one of the family. Every step of the way, I have felt that Colette and her team have been totally invested in my success.

The quality of the service and the work produced for me is incredible. 

My whole brand is so authentic to me, and totally different from the norm. If you want something predictable and safe, these guys are not for you. If you want something that is unique, unexpected and world class – then you definitely want this team of superstars on your side! 

This whole experience has been life changing - I feel like who I was always meant to be - and as a result, I have the confidence to build a world class business from scratch. 

This is just the beginning and I can’t wait for what’s to come.

ALEX TULLIO | CEO - CHIEF EVOLUTION OFFICER

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