THE BRAND VISION

This modern adaptation of the traditional thistle works strongly in introducing it to the Australian market; with a combination of masculine (structured and dynamic graphic of a thistle and feminine (elegant and organic typeface).The representation of the thistle shows strength, durability and bravery, while the serif font introduces an interest and a minimalist, timeless and practical aspect to the mark. The dynamic graphic of the thistle creates balance within the ‘invisible’ outlined of a circle. Paired with a customised typeface to fit Brella Lee’s brand; the modern and unique mark can be used in many ways.

PRIMARY COLOURS