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CLIENT

Mini Latif

PROJECT SCOPE
Personal Branding Audit
Image Development
Branding Design
Website Design
Photography
LOCATION
Melbourne, Australia

THE VISIONARY

The Business Artiste. Brows, Beauty and Business. As the Founder and CEO of Ottoman3, Australis’s top Brow Bar and Brow Cosmetics brand, Mini’s expertise in business management inspires and empowers her all-female staff, as well as aspiring Entrepreneurs worldwide. With an impressive corporate Marketing background, and small business running through her veins, Mini is a perfect contradiction and a recipe for Entrepreneurial success. She is known for her strong work ethic and unconventional point of view of triumphing against all odds in small business as an extremely girly feminist from Melbourne’s west. 

THE BRAND VISION

Similar to many luxurious and recognisable beauty companies and brands, the execution of the strong stem of the letter M and playful nature of the letter L is highly fitting with the Mini Latif brand personality; strong willed and focused to be successful in any circumstances whilst being lighthearted and fun. The logotype is completed with a clean, sharp font that is legible and cleanly completes the mark.

PRIMARY COLOURS

CLIENT JOURNEY

The Business Artisté. Founder and CEO of Ottoman3 Brow Bars. Keynote Speaker.

This woman is building an empire in the beauty industry. 

Her love child; Ottoman3 - Brow Bar began at  Myer; setting up shop amidst the fashion level to service the busy professionals on their shopping-spree filled lunch breaks. She then branched out and opened up four stores in Victoria; Highpoint, Melbourne Central, Watergardens and Clarendon St, South Melbourne. 

Ottoman3 specialises in eyebrow threading; Mini has translated this ancient art of hair removal into the commercial market, all practiced within stores that encapsulate the Ottoman empire. 

Her drive to re-fabricate the industry has also lead to her manufacturing her own brow products and merchandise. 

Mini had a vision when she was a little girl and she’s made it a reality. 

A single mum to Skylar; she’s a shining example for her young daughter, showing her that she can achieve anything her heart desires. 

  • Click here to see more of Mini Latif's Photography.

Expressing myself one on one is fairly easy for me, but delivering that to a wider audience has always been a challenge. After working with Colette and her team, l now know how to express that to the masses. 

There is genuine care in the work delivered - nothing short of professional. The team knows their strengths and plays to them very well. They follow through and follow through thoroughly, which is how you deliver and deliver with a bang.

This is quite different to working with most agencies, where feelings are not considered. The attention to detail is impressive and passion bleeds through each stage of the process. 

If had to put it in a sentence, the whole experience was a kick up the arse in the most positive way. It was ultimately the most 'stylish therapy' money can get you! 

MINI LATIF | FOUNDER & CEO, OTTOMAN 3

VIEW MORE OF OUR WORK

Mini Latif

PROJECT DETAILS
Personal Branding Audit
Image Development
Branding Design
Website Design
Photography
PROJECT DETAILS

  • Click here to see more of Mini Latif's Photography.

Expressing myself one on one is fairly easy for me, but delivering that to a wider audience has always been a challenge. After working with Colette and her team, l now know how to express that to the masses. 

There is genuine care in the work delivered - nothing short of professional. The team knows their strengths and plays to them very well. They follow through and follow through thoroughly, which is how you deliver and deliver with a bang.

This is quite different to working with most agencies, where feelings are not considered. The attention to detail is impressive and passion bleeds through each stage of the process. 

If had to put it in a sentence, the whole experience was a kick up the arse in the most positive way. It was ultimately the most 'stylish therapy' money can get you! 

MINI LATIF | FOUNDER & CEO, OTTOMAN 3

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