Megan Purcell

“My job means I need to be capable and relatable, even when I never know if I’ll be in a ballroom, a back paddock or a boardroom from one day to the next. I wanted to feel confident that I had easy choices appropriate to a wide range of settings. I’m also a part-time soldier but I really felt like I was in uniform all the time – wearing the same two dresses in different colours day after day (fortunately without the combat boots).

I’m so pleased; my new look reflects who I am. It also makes everything so easy when getting dressed each morning, for any occasion - I know I have plenty of excellent options. I feel my appearance has evolved to match my professional career. Plus, it’s so easy to smile in the hailstorm of compliments!

My LookBook has been absolutely amazing. All my girlfriends are incredibly jealous. It’s so easy to flick through and make choices about what to wear – and I still have so many combos I am dying to try. 

I really feel like my appearance now matches my competence. I hadn’t delved much into my personal brand and I really appreciated the opportunity to stop, reflect and learn”. 

"I’m a political advisor - I wrangle people and policy, ministers and meetings into shape".